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Approved Design
One of the biggest suppliers of Mac&Cheese in the US wanted to bring their product to the Egyptian market. We were asked to create an umbrella brand that would hold an entire range of easy-to-prepare meals. Wanda was born, the magical caring motherly figure whom with a swipe of her wand brought delicious food to busy moms. A specially designed wordmark was created for the brand giving if written with Wanda's wand. The purplish red color was chosen for the brand to convey a magical feel yet appetising. The packaging focused mostly on the deliciously hot product shot making any passer by hungry for Mac&Cheese
Work done by me: Layout creation, design of type, retouching and illustraions on the back
Senior Designer: Mostafa Tawfic
Creative Director: Majd Elsherif