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Creating and identity for an office building that targets entrepreneurs and start-ups had to be aspirational. The building is located perfectly near all the coffee shops, restaurants, gyms and even schools. The identity hat to reflect all these benefits. Thus THE PORTAL was the name we chose. A portal to a grand future, a portal to comfortable lifestyle while at work, a portal to ever growing businesses. The logo is self explanatory yet smart, takes you a few seconds to figure it out. The identity uses the frame of the logo as a design element denoting the doors the portal can open for you.
Creative Director:Majd Elsherif
Fellow designers: Margerida Reis, Menna Lawindy